Can Ultimate Kho Kho Match Pro Kabaddi Leagues Nationwide Success?

Ultimate Kho Kho has recorded a cumulative audience reach of 164 million in its first two seasons, including 41 million domestic and 64 million global viewers. With ₹200 crore pledged by promoter Amit Burman and growing corporate interest, experts believe advertiser backing and live broadcasts could help the league replicate Pro Kabaddi’s commercial and cultural success.

For the Ultimate Kho Kho League (UKK), the journey toward becoming India’s next big sporting success looks promising. Backed by promoter Amit Burman, who has invested ₹200 crore, the league aims to modernize and celebrate India’s traditional sport through high-quality presentation and marketing. In just its first two seasons, UKK recorded a cumulative audience reach of 164 million, including 41 million domestic and 64 million global viewers across TV and OTT platforms, with a notable 40% share of women viewers.

Broadcast by Sony Pictures Networks India, the league has also achieved a net commercial value exceeding ₹130 crore. Experts believe UKK can emulate the Pro Kabaddi League’s transformation by combining fast-paced gameplay, storytelling, and strong production values. Corporate involvement from major brands like Indian Oil, Adani, and GMR further signals growing commercial interest.

Industry leaders suggest that continued advertiser support, live broadcasting, and participation from prominent sports and corporate figures will be crucial for long-term growth. As season three approaches, optimism surrounds UKK’s potential to bridge tradition and modern entertainment, highlighting India’s renewed pride in indigenous sports and positioning kho kho as the next mass-market success story