Joan Laporta Eyes Erling Haaland to Boost Re-election Hopes

Barcelona president Joan Laporta has promised to sign a superstar like Erling Haaland, Julián Álvarez, or Bradley Barcola if re-elected in 2026. Haaland remains his top priority, with a potential €120 million move, while Álvarez and Barcola are strong alternatives worth over €100 million and €80 million respectively.

After the announcement of Barcelona's upcoming presidential elections in 2026, current president Joan Laporta has begun shaping his re-election campaign with a bold promise, the signing of a marquee forward. Laporta is eyeing a blockbuster deal to boost both the squad and fan enthusiasm, with Erling Haaland, Julián Álvarez, and Bradley Barcola as his top three targets. Laporta’s primary goal is to bring Erling Haaland to Camp Nou, with a potential fee of around 120 million euros.

Though the deal is complex, Laporta believes the club’s improving financial health by 2026 could make it possible. If the Haaland pursuit fails, the backup is Julián Álvarez, who could cost over 100 million euros. Barcelona views the Argentine as a strong fit, especially if his current club limits his starting opportunities. The third option is PSG’s Bradley Barcola, seen as one of the top young prospects in French football.

With a valuation between 80 and 100 million euros, he represents a slightly more affordable but exciting target. Laporta knows that institutional reforms won’t be enough to secure another term. Winning the hearts of fans through a major signing is now central to his campaign for continued leadership at Barcelona.