Tata and Real Madrid Unite to Engage 22 Million Indian Fans

ByAnupam Pandey,SportsCafe Editor

Yesterday at 6:34 PM

Real Madrid CF has partnered with Tata Communications and Footballerista Mobile to launch Madridista Premium, a fan engagement program for over 22 million Indian supporters.

Tata and Real Madrid Unite to Engage 22 Million Indian Fans.

Real Madrid CF has partnered with Tata Communications and Footballerista Mobile to launch Madridista Premium, a fan engagement program for over 22 million Indian supporters. Powered by Tata’s MOVE platform, it offers exclusive digital content, merchandise, and interactions, strengthening the club’s connection with Indian fans and expanding its global community reach.

As the global football landscape continues to expand in India, Real Madrid CF has partnered with Tata Communications and Footballerista Mobile to launch ‘Madridista Premium,’ a loyalty and fan engagement initiative aimed at strengthening the club’s connection with its vast Indian fanbase. With over 22 million supporters and 11 official fan clubs across the country, the Spanish giants seek to deepen their engagement beyond matchday support.

The program will offer fans access to exclusive digital content, personalized experiences, and curated merchandise, creating a more interactive and immersive bond with the club. Tata Communications, through its MOVE platform, will provide the technological backbone to ensure seamless connectivity and enhanced fan interaction. Footballerista Mobile, meanwhile, will oversee the onboarding and engagement processes for Indian fans.

Real Madrid’s Institutional Relations Director Emilio Butragueño emphasized that this partnership represents more than digital advancement, it is about emotionally connecting with Indian supporters. Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE, added that the collaboration aims to offer a connected digital experience, allowing fans to feel closer to the club despite geographical distance. The initiative underscores India’s growing importance in Real Madrid’s global fan engagement strategy.