Harry Kane Launches Vegan Snack Bar Range

England captain Harry Kane has entered the food business with vegan protein bars in partnership with 3Bears. Available in Crispy Cocoa and Salted Peanut flavours, the bars contain 14-17g protein per 100g, made from wholegrain oats with no refined sugar. Marketed as Kane-Powered, the venture reflects Kane’s focus on nutrition and recovery in football.

When the England captain Harry Kane is not scoring goals for Bayern Munich or leading his country, he is venturing into business. The striker has launched a new range of vegan snack bars in partnership with German brand 3Bears. Aimed at the growing plant-based market, the bars are marketed with the slogan “Kane-Powered,” promising energy and balance for both active and everyday lifestyles. Kane revealed that nutrition has been central to his career over the last six or seven years, helping him recover and perform at his best during the demanding football calendar.

He has long worked with nutritionist and chef Dan Sargeant to refine his diet, highlighting how small details like food make a big difference to elite performance. The new protein bars come in Crispy Cocoa and Salted Peanut flavors, both made from 100 percent wholegrain oats and containing 14 to 17 grams of protein per 100 grams, with no refined sugar.

Kane believes this venture is just the beginning, with potential expansion into other nutrition products. To promote the launch, Kane and 3Bears are offering a competition where winners can enjoy a private brunch with the company’s founders and play a padel tennis match with the England skipper himself.